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Over the last few years, apparently, all things bananas went out of fashion, but we’re happy to say they’re finally on-trend again! One of the most popular flavours in 2024 so far, bananas are being used in desserts, sweet treats, smoothies and even in some alcoholic drinks.

UK consumers are predicted to spend over £2 billion* on Easter 2024, making it a valuable opportunity for operators to both drive spend and create those memorable experiences that encourage repeat visits.

This article will explore the delicious and versatile range of Fairway Assured Sauces and Chutneys that add flavour to meals.

‍Ice cream is a delightful indulgence enjoyed by many for its perfect balance of sweetness and creaminess. This frozen treat is not just a dessert; it can be used in numerous dishes and recipes, making it a versatile dessert option.

Introducing the new Fairway Assured Beer Battered Onion Rings, striking a perfect balance between a crunchy shell and a tender, sweet core. Their homemade appearance and taste make them an excellent choice for professional chefs.

Creating a culinary masterpiece often hinges on the selection of ingredients used. The significance of this is well demonstrated by the Fairway Assured Premium Cripsy Coated Fries and Skin on Fries.

The new Fairway Assured Mashed Potatoes are an essential addition for chefs prioritising convenience without compromising on taste. This product, presented in easy-to-use frozen pellet form, is made from a blend of natural ingredients, including whole milk and butter, creating a deliciously creamy texture.

Introducing the new Fariway Assured Dough Balls – a range of frozen dough balls designed to enhance time efficiency and quality in the kitchen.

Easter is a golden opportunity for hospitality as it’s not limited to just Easter Sunday, this celebration spans a four-day weekend and extends into the two-week school vacation, offering numerous dining possibilities.

In 2023, AtoZ gave out £27,582 in loyalty discounts, supporting our customers' passion for great food and savings. This year, we're excited to offer even more. Join our loyalty program to start saving on our quality products and help us make every meal extraordinary. Let’s savor the savings together!

Easter weekend used to be one of the more lucrative holidays for the hospitality industry, and after a tough few years, we’re finally seeing some growth. Last year, over the Easter weekend, restaurants saw a 3.09% increase in transaction volumes, compared to 2022, according to Barclays.